(6) Internal Works
©2020 c/o BASIC®

A collection of internal project and initiatives under
the BASIC® brand.

Culture Manual® ©2018

Agency Culture & Onboarding

To help strengthen our culture and attract world class
talent, we created the Culture Manual – an online guide for
new hires that differentiates the employee onboarding
process and builds alignment for our collective future.

Visit the Site

01

Moves® ©2019

Our New HQ

When we moved into our new HQ, we put together a site
experience providing an in-depth look into the two-year
process imagining, designing, and developing our new
office we call home.

Visit the Site

02

Culture Manual® ©2018

Agency Culture & Onboarding

To help strengthen our culture and attract world class
talent, we created the Culture Manual – an online guide for
new hires that differentiates the employee onboarding
process and builds alignment for our collective future.

Visit the Site

03

Culture Manual® ©2018

Agency Culture & Onboarding

To help strengthen our culture and attract world class
talent, we created the Culture Manual – an online guide for
new hires that differentiates the employee onboarding
process and builds alignment for our collective future.

Visit the Site

04

Culture Manual® ©2018

Agency Culture & Onboarding

To help strengthen our culture and attract world class
talent, we created the Culture Manual – an online guide for
new hires that differentiates the employee onboarding
process and builds alignment for our collective future.

Visit the Site

05

EASY TO UNDERSTAND.
IMPOSSIBLE TO IGNORE.

The work we create lives at the intersection of clarity and surprise and positions brands in culture through shared values and ideals.

01/04

BRANDED ECOMMERCE

We go beyond best practices and build best-in- class D2C channels that drive commerce, shape culture, and define categories.

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Google Store

AN ECOMMERCE EXPERIENCE HELPING GOOGLE BRING ITS HARDWARE TO PEOPLE ACROSS THE GLOBE

Beats By Dre

ENGINEERING A DIGITAL DESTINATION THAT MOVES AT THE SPEED OF CULTURE

02/04

DIGITAL PRODUCTS+ SERVICES

We identify and create digital products and services that create revenue channels and help brands thrive in the new economy.

Learn More

Fender Academy

A WEB SERVICE TO MAKE SALES TRAINING FEEL LESS LIKE WORK AND MORE LIKE PLAY

American Express

LAYING A DESIGN FOUNDATION FOR FUTURE PRODUCTS AND SERVICES WITH THE OPEN APP

03/04

WEBSITES + PLATFORMS

We conceive and create experiences that immerse consumers in the brand through a combination of utility and creativity.

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Riot Games

REVITALIZING THE RIOT GAMES BRAND WITH AN UPGRADED DIGITAL EXPERIENCE

SoftBank Vision Fund

BUILDING A DIGITAL DESTINATION FOR THE LEADING TECH INVESTMENT FUND

04/04

BRANDING + ADVERTISING

We create identities, platforms, and activations that differentiate brands and position them to matter in culture.

Learn More

NERD Skincare

DEVELOPING A BRAND THAT BROUGHT SCIENCE TO BEAUTY IN BOLD, UNEXPECTED WAYS

Brixton

HONORING THE PAST TO BUILD THE FUTURE OF THE BRIXTON BRAND